A Journey Back to Myself: How to Reconnect with Your Purpose
I’ve spent over 10 years working in the arts. I started as an assistant to visual artists, then moved on to coordinating exhibitions in a museum, and for the past seven years, I’ve been running an agency dedicated to the management and internationalization of performing arts. Every single project I’ve taken on has been driven by a deep passion and the belief that I was contributing something valuable to the industry and the world. I’ve always believed it’s possible to change the world, and that taking risks is the way to do it. I still believe that—and I still act on it.
This beautiful journey began with clear values, a strong sense of purpose, and big ambitions. I knew exactly what I wanted and how I wanted it. But over time, I realized that knowing what you want isn’t always enough—you also need the tools to sustain it.
After several years of running the agency and when everything seemed to be working perfectly, I began to feel a void inside. It was a strange feeling, like something wasn’t quite right, even though everything on the surface was going according to plan. At first, I thought it was my insatiable ambition, always pushing for more. Then I wondered if it was fear—the weight of too much responsibility. I even flirted with the idea of impostor syndrome, trying to make sense of that unsettling feeling.
Slowly, those feelings started to manifest in my health. And not just mine—people around me, colleagues I admired in the industry, were also struggling, forced to stop working because of the toll their work had taken on them. Or more accurately, because of how they were working.
Working in the arts, or in any field, requires a dedication that often leads us to blur the lines between who we are and what we do. We stop doing, and start becoming, the work itself.
In my transformation process, I realized that two parallel and necessary journeys were happening to bring me back to myself. First, I needed to reconnect with my values and purpose. My vision of work and my personal life are built on similar, though not identical, values—but they are complementary. And they share one common thread: my life purpose.
Secondly, I had to redefine my identities, have a dialogue with them, and decide what I wanted and how I wanted to express each one. This was no easy task. I had to face internal battles, fears, and, above all, learn that while those fears might feel real, they don’t always depend on me. I had to work on my reactions and relationships with others, and empower myself in my personal connections.
It’s been a journey of self-discovery—a journey I call my return to myself.
And that’s why I want to help others who are on a similar path. Through this blog, I’ll share stories, experiences, and practical techniques you can use in your own life. In my workshops and 1:1 sessions, you’ll find personalized support to guide you through your own journey.
Because, yes, I didn’t do this alone. I was fortunate to cross paths with coaches, therapists, books, and countless life lessons that helped me along the way.
If something in this story resonates with you, I invite you to stay, explore, and find inspiration for your own journey. I’m here to walk alongside you.
With love,
Laia.
InccProject 🌿✨
